From its origin as a manufacturer of tennis ball machines, Prince has proven itself as an industry leader in the innovation and manufacturing of performance racquet sports products. Prince has continually revolutionized the game with introductions of racquet technologies such as "Oversize" and "Longbody" and most recently with O3 and Speedport. Prince is committed to continually delivering top-quality tennis products in all categories - outfitting players with the very best in footwear, apparel, strings, balls, accessories, and more. Prince has leveraged its international exposure by sponsoring some of the sport's most elite athletes, including Maria Sharapova, Nikolay Davydenko, Jennifer Capriati, Patrick Rafter, Jimmy Connors and Martina Navratilova. Their success at the highest level of competition has heightened consumer interest in the brand as well as the sport of tennis overall.

Rage Design has held a long term relationship with Prince Sports for well over a decade and has been involved with the expansion and development of the brand which has grown from strength to strength becoming a well known worldwide name for Tennis, Squash and Badminton and most recently Paddleball. Rage Design has been responsible for designing Seasonal Product Catalogues, Websites, Point of Sale Logos and Branding./p>

Websites

Rage Design was successfully awarded the design contract for designing and optimising two new websites for Prince Sports - this was to promote the Squash and Badminton product ranges. The two websites include product showcases which itemize the seasonal collections of racquests, shoes and other court items. In addition to this, the websites are also interactive with interesting and relevant forms of information.

Product Brochures

 

With two range changes each year traditionally Rage Design has produced Product Brochures for Tennis, Squash and Badminton - this rolls out to promote the portfolio for racquets, clothing, grips, strings, balls and other ancillary products to European, US and Austro Asian markets. Each edition brings a new challenge in design and appeal to strive ahead and gain market share from other global brands providing racquets, clothing and accessories including tennis, squash and badminton players.

Wimbledon

Rage Design, has produced a number of creatives for joint promotions with Prince Sports and Wimbledon. These have included all ancillary point of sale, logos, racquet head cards. Additionally this promotion included a junior promotion which included the design and production of banners and promotional material. This rolled out across Prince's network of retail partners.

Instore Posters and Banners

With shelf and wall space critical in the development of Prince's continued innovative product range, Rage Design have created some of the most eye catching Point of Sale in the industry. Instore posters and banners are critical in the aid of selling and raising awareness to new products.